A floor is not just the biggest piece of furniture in a home. Today it is also a part of an interior design concept. Or better, an individual style that incorporates carpets, materials, furnishing objects and accessories.
Great Enthusiasm for Style Advisor Concept
In 2014, BOEN introduces the Style Advisor concept which is a consultancy guide that makes it easier for sales staff in shops or trade people advising customers and of course the customers themselves – to find the right floor in just four steps. The catalogue “Be inspired” and the style handbook developed by BOEN to guide you through the concept provide the necessary product and background information.
In collaboration with style expert Helle Tjaberg, BOEN has identified four major style groups: Pure Nordic, Modern Rustic, Urban Contrast and Classic Elegance. All products are classified according to those groups. Trends are constantly changing, the four styles are lasting styles with clear historical origins and will be relevant for many years to come.
Live Pure – a most natural surface
BOENs latest innovation is the surface treatment Live Pure. It brings us closer to nature, by making use of new technology. Live Pure is an ultra-matt surface that enhances the warmth and natural beauty of untreated wood in terms of colour, grain and touch.
An oak hardwood floor with Live Pure finish conveys the impression of freshly sawn wood in its natural state. The surface looks naturally light, and preserves the naturalness of the wood – at the same time the surface is highly resistant against wear and tear and UV-sunlight.
BOEN– The world-wide supplier
The success story of BOEN began with the founding of two sawmills in 1641 in southern Norway. Authenticity, excellent craftsmanship, long-lasting products and attractive design characterise the brand and have led to the creation of a global company over the past 350 years. The complete range of hardwood floors is now part of the company's portfolio: classic block floors, numerous types of planks and exclusive premium planks in the three-layer hardwood flooring segment. Strip flooring and plank flooring in the form of two-layer hardwood floors, as well as solid wood flooring and sports flooring are part of the product range that comprises approx. 300 different floors. Across all product groups, BOEN has focused on the finish of the oak wood surfaces.
BOEN has been a world-wide supplier for many years. From its sales centres in Norway (Kristiansand), Lithuania (Kietaviskés) and Germany (Mölln), BOEN distributes its products to over 50 countries on four continents.